Personal Relationships Rule at Check `n Go Bakersfield
The Bakersfield, CA Check `n Go store is staffed by a small team that has a big impact on many customers’ lives. Veronica, the store manager, says, “You can be 100% sure that when you walk in the door, you will feel welcome and appreciated!” Customers are recognized and greeted by their first names as they enter the store.
That kind of warmth and caring has helped the Bakersfield team build strong personal relationships with their customers and have a real impact on their lives. In Veronica’s mind, two stories really stand out:
A helping hand when the unexpected happens
Anita* had just paid off a loan when her water heater broke and flooded a room in her home. In addition to purchasing a new water heater, Anita needed to replace the damaged carpet and sheetrock.
Because of her previous experience with Check `n Go, she didn’t have to think twice about where to turn for the money she needed. And when one of her colleagues had cash emergency, Anita sent her to Check `n Go.
Breaking a cycle
Karen* was a regular customer who was taking out payday loans every two weeks. As the cycle continued, Veronica became concerned. She suggested that Karen apply for The Choice Loan, which offers larger amounts that can be repaid in regular installments, over a longer period of time. When Karen was approved for The Choice Loan, she broke down in tears and asked Veronica if she could give her a hug. She was able to pay off her previous debt – with some extra money left over to help pay for her daughter’s wedding.
“Every day we strive to give customers excellent customer service that will make them want to come back and refer their friends and family,” Veronica concludes. With stories like these to share, it’s clear that Team Bakersfield is living up to its goal.
*Names have been changed to protect customers’ privacy.